At FREEQUENT we want to contribute to changing our industry for the better. We have the opportunity to make a difference and a responsibility to take that opportunity. We want to be clear about what we mean when we call some of our materials and products ‘responsible’. Learn more about the responsible materials below.
We, Brands of Scandinavia are a proud member of Better Cotton.
Better cotton is sourced via a chain of custody model called mass balance.
This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ´source´.
We Brands of Scandinavia are committed to source 25% of our Cotton as Better Cotton by 2025.
Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
By buying cotton products from Brands of Scandinavia, you are supporting the Better Cotton Farmers who use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.